Privacy Policy
Last updated: 10/11/2025
Introduction
This Privacy Policy describes how S&P 500 EPS Scenario Analysis Heat Map ("we," "our," or "us") collects, uses, and protects your information when you visit our website and use our services.
Information We Collect
Automatically Collected Information
- IP address and general location information
- Browser type and version
- Operating system information
- Pages visited and time spent on our site
- Referring website information
Cookies and Local Storage
We use cookies and local storage to enhance your experience:
- Necessary Cookies: Required for basic site functionality and accessibility preferences
- Analytics Cookies: Help us understand how visitors interact with our site
- Advertising Cookies: Used to display relevant advertisements (only with your consent)
How We Use Your Information
- Provide and maintain our financial analysis service
- Improve user experience and site functionality
- Display relevant advertisements (with consent)
- Analyze site usage and performance
- Comply with legal obligations
Third-Party Services
Google AdSense
We use Google AdSense to display advertisements. Google may collect and use data about your visits to this site and other sites to provide relevant ads. You can opt out of personalized advertising by visiting Google's Ads Settings.
Alpha Vantage
We use Alpha Vantage API to fetch real-time market data. No personal information is shared with Alpha Vantage beyond what's necessary for API functionality.
Vercel (Hosting)
Our website is hosted on Vercel. They may collect technical information for site performance and security purposes.
Data Retention
We retain your information only as long as necessary for the purposes outlined in this policy:
- Cookie consent preferences: 1 year
- Analytics data: Up to 26 months (Google Analytics default)
- Server logs: 30 days
Your Rights and Choices
You have the following rights regarding your data:
- Consent Withdrawal: Change your cookie preferences at any time using our accessibility toolbar
- Access: Request information about data we've collected
- Deletion: Request deletion of your personal data
- Opt-out: Disable cookies through your browser settings
Financial Content Disclaimer
Important Notice
This website provides financial analysis tools for educational purposes only. The information presented is not intended as investment advice, recommendations, or solicitations. Always consult with qualified financial professionals before making investment decisions.
Data Security
We implement appropriate technical and organizational measures to protect your data:
- HTTPS encryption for all data transmission
- Secure hosting infrastructure
- Regular security updates and monitoring
- Limited data collection and retention
International Users
This service is hosted in the United States. If you're accessing from outside the US, please be aware that your information may be transferred to and processed in the United States.
Changes to This Policy
We may update this Privacy Policy periodically. We will notify users of any material changes by posting the new policy on this page and updating the "Last updated" date.
Contact Us
If you have questions about this Privacy Policy or our data practices, please contact us through the accessibility toolbar on our main page or by visiting our GitHub repository.